Meet the Team
For over two decades, Joe has been utilizing proven best practices to help auto dealers develop the skills of their people, enabling them to sell more vehicles, faster, to happier customers at higher profits. Widely regarded as one of the most innovative and engaging visionaries in the industry, Joe’s insights into consumer buying behavior, his understanding of dealership dynamics and his 21st Century approach to streamlining the road to the sale assure that your people will be equipped to succeed.
Thomas J. Embree
Chief Sales Officer
With the novel idea, “What if we gave the dealer the functionality of the product, would they put it on everything?” TJ became an early pioneer of preloading GPS into new car franchise dealers. This type of forward thinking has made him one of the masterminds behind the development of Apex’s proven franchise model. In fact, the first dealer he ever preloaded is still buying product from him today. As he often says, “The dealer is our customer.” And as the leader of the sales, he drives that point home with the ZAZ GPS connected car solution and go-to-market model, which provides the protection and ease of use that dealers require plus the affordable, enhanced feature packages that customers desire. A true win-win.
Lee Burns Chief
A dynamic speaker and leader, Lee's passion for understanding people and processes is a driving force behind Apex's proven franchise model. Through his work with large, multi-location, multi-franchise dealer groups across the nation, he has produced processes that are virtually unrivaled in the industry. His programs have created a coordinated, more seamless flow through the dealerships, which have helped dealers automate their inventory management, optimize dealer staff processes, provide added value and increased profitability.