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Thomas J. Embree
Chief Sales Officer

With the novel idea, “What if we gave the dealer the functionality of the product, would they put it on everything?” TJ became an early pioneer of preloading GPS into new car franchise dealers. This type of forward thinking has made him one of the masterminds behind the development of Apex’s proven franchise model. In fact, the first dealer he ever preloaded is still buying product from him today. As he often says, “The dealer is our customer.” And as the leader of the sales, he drives that point home with the ZAZ GPS connected car solution and go-to-market model, which provides the protection and ease of use that dealers require plus the affordable, enhanced feature packages that customers desire. A true win-win.


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